Performance Marketing Manager (f/m/d)

camLine specializes in the development of software within the scope of production automation. As part of an Elisa group of companies, we are looking for a Performance Marketing Manager for for their German office in Gießen.

sedApta is an international group formed by the aggregation of high-tech companies in Italy, Germany, France, UK and Brazil and recently became part of the Finland based Elisa Group. Each is a leader in its field, together we share over 30 years of experience in production planning with IT and Supply Chain Management. Today more than 1,000 customers rely on our software solutions for their supply chain and supply chain optimization.

Main Responsibilities:

• Managing the marketing and sales pipeline to ensure alignment with product and business goals.
• Reporting on lead generation, campaign performance, and sales funnel metrics to senior management.
• Liaising between regional teams and global business units to align and execute marketing activities.
• Overseeing media agencies to monitor campaign performance and ensure alignment with KPIs.
• Guiding internal teams in creating localized content and visuals to enhance campaign performance.
• Owning and managing performance marketing channels, including Google Ads, LinkedIn Ads, and other platforms.
• Developing and implementing a data-driven performance marketing strategy to drive lead generation, nurturing, and conversion.
• Setting up automated, personalized email campaigns in the CRM to nurture leads and optimize customer engagement.
• Analyzing key performance indicators (KPIs) such as ROAS, CAC, CLV, and providing actionable recommendations for continuous campaign optimization.
• Testing new advertising channels, strategies, and creative approaches, such as A/B testing, to identify high-performing tactics.

Requirements:

• Bachelor’s degree in Marketing or a related field.
• Proven experience (5+ years) in performance marketing or digital advertising, with a strong track record of managing successful campaigns.
• Expertise in managing campaigns across Google Ads, LinkedIn Ads, Display, and other digital marketing platforms.
• Proficiency in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, CRM platforms, and email automation tools.
• Strong analytical mindset with the ability to interpret conversion funnel metrics and optimize campaigns for results.
• Ability to connect product features to customer value and articulate how the product solves specific challenges.
• Skilled in developing campaigns that address all stages of the customer lifecycle, from awareness to retention.
• Proficiency in presenting data and campaign results in a way that is accessible and actionable for diverse audiences.
• Fluent in both English and German with excellent verbal and written communication skills.
• Highly motivated and committed to staying updated on the latest performance marketing trends and technologies.

sedApta offers

• A dynamic and innovative work environment within a global organization.
• Competitive salary and benefits package.
• Opportunities for professional development, growth, and learning.
• Flexible work arrangements, including a hybrid work model.
• A collaborative and supportive team culture that values innovation and teamwork.

Interested?

Then please send your detailed application to Kontakt-Formular or via the link below with your possible entry date as well as your salary expectation. To learn more about  hier .

Information on data protection for job applicants

We manage the application process on a centralised basis. Please note that by submitting an application, you are submitting an application to the camLine Group of companies; this will enable us to process your application data as quickly as possible. Detailed information concerning data processing in connection with the job application process, is available from the following link: